[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.keraben-cr.cz\/online-komunity\/#Article","mainEntityOfPage":"https:\/\/www.keraben-cr.cz\/online-komunity\/","headline":"Online komunity","name":"Online komunity","description":"Jin\u00fd n\u00e1zev pro online komunitu zn\u00ed virtu\u00e1ln\u00ed komunita. Jej\u00ed \u010dlenov\u00e9 spolu nekomunikuj\u00ed p\u0159\u00edmo, n\u00fdbr\u017e k tomu vyu\u017e\u00edvaj\u00ed jin\u00e9 prost\u0159edky, jako jsou soci\u00e1ln\u00ed s\u00edt\u011b, e-maily \u010di telefony. Vedou je k tomu r\u016fzn\u00e9 d\u016fvody, a\u0165 u\u017e soci\u00e1ln\u00ed \u010di profesn\u00ed. V\u011bt\u0161ina \u010dlen\u016f podobn\u00fdch komunit si projde n\u011bkolika f\u00e1zemi. Z pozorovatele d\u011bn\u00ed se st\u00e1v\u00e1 nov\u00e1\u010dek, kter\u00fd je do komunity p\u0159ipu\u0161t\u011bn, jeho pozice […]","datePublished":"2017-09-30","dateModified":"2023-05-15","author":{"@type":"Person","@id":"https:\/\/www.keraben-cr.cz\/author\/#Person","name":"","url":"https:\/\/www.keraben-cr.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/1fd5b20daa9a47a1102459a7c733d369075d8cc724ab489feb8ed72c657d346e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1fd5b20daa9a47a1102459a7c733d369075d8cc724ab489feb8ed72c657d346e?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"keraben-cr.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.keraben-cr.cz\/wp-content\/uploads\/img_a302182_w2308_t1512066178.jpg","url":"https:\/\/www.keraben-cr.cz\/wp-content\/uploads\/img_a302182_w2308_t1512066178.jpg","height":0,"width":0},"url":"https:\/\/www.keraben-cr.cz\/online-komunity\/","about":["Www"],"wordCount":452,"articleBody":"Jin\u00fd n\u00e1zev pro online komunitu zn\u00ed virtu\u00e1ln\u00ed komunita. Jej\u00ed \u010dlenov\u00e9 spolu nekomunikuj\u00ed p\u0159\u00edmo, n\u00fdbr\u017e k tomu vyu\u017e\u00edvaj\u00ed jin\u00e9 prost\u0159edky, jako jsou soci\u00e1ln\u00ed s\u00edt\u011b, e-maily \u010di telefony. Vedou je k tomu r\u016fzn\u00e9 d\u016fvody, a\u0165 u\u017e soci\u00e1ln\u00ed \u010di profesn\u00ed. V\u011bt\u0161ina \u010dlen\u016f podobn\u00fdch komunit si projde n\u011bkolika f\u00e1zemi. Z pozorovatele d\u011bn\u00ed se st\u00e1v\u00e1 nov\u00e1\u010dek, kter\u00fd je do komunity p\u0159ipu\u0161t\u011bn, jeho pozice se postupem \u010dasu upev\u0148uje a st\u00e1v\u00e1 se pln\u011b uzn\u00e1van\u00fdm \u010dlenem komunity.Lid\u00e9 v dan\u00e9 komunit\u011b m\u00edvaj\u00ed podobn\u00e9 z\u00e1jmy, sd\u00edlej\u00ed sv\u00e9 zku\u0161enosti a n\u00e1zory. Probl\u00e9m nast\u00e1v\u00e1 tehdy, pokud \u010dlov\u011bk u\u017e nen\u00ed schopen fungovat jinak ne\u017e v r\u00e1mci t\u00e9to komunity. Zde se m\u016f\u017ee schovat p\u0159ed sv\u00fdmi skute\u010dn\u00fdmi probl\u00e9my, b\u00fdt vlastn\u011b t\u00edm k\u00fdm by cht\u011bl b\u00fdt a st\u00e1v\u00e1 se tak z\u00e1visl\u00fdm na tomto zp\u016fsobu \u017eivota.V\u00fdzkum za pomoci online komunit                Firmy za\u010daly vyu\u017e\u00edvat online komunit pro z\u00edsk\u00e1v\u00e1n\u00ed n\u00e1zor\u016f a zp\u011btn\u00fdch vazeb na ur\u010dit\u00e9 produkty \u010di t\u00e9mata. Tato v\u00fdzkumn\u00e1 metoda se t\u011b\u0161\u00ed st\u00e1le v\u011bt\u0161\u00ed oblib\u011b. Firma si vybere komunitu, jej\u00ed\u017e \u010dlenov\u00e9 spl\u0148uj\u00ed ur\u010dit\u00e9 p\u0159edpoklady, a na n\u00ed pak testuj\u00ed sv\u00e9 nov\u00e9 produkty, \u00fa\u010dinnost reklamy \u010di na z\u00e1klad\u011b v\u00fdsledk\u016f posouvaj\u00ed v\u00fdvoj sv\u00e9 firmy vp\u0159ed. Tato metoda je velmi v\u00fdhodn\u00e1 zejm\u00e9na ve f\u00e1zi budov\u00e1n\u00ed firmy \u010di vzniku nov\u00fdch firemn\u00edch strategi\u00ed. P\u0159\u00edkladem firmy, kter\u00e1 online komunitu s \u00fasp\u011bchem vyu\u017e\u00edv\u00e1 je Starbucks. Ten realizoval ji\u017e v\u00edce jak 50 n\u00e1pad\u016f, kter\u00e9 vze\u0161ly pr\u00e1v\u011b od z\u00e1kazn\u00edk\u016f.Jak online komunitu zalo\u017eit a \u00fasp\u011b\u0161n\u011b ji vyu\u017e\u00edt?Pokud jste majitelem n\u011bjak\u00e9 zna\u010dky \u010di firmy, je dobr\u00e9 m\u00edt i online komunitu, kter\u00e1 s n\u00ed bude propojena. Tato komunita V\u00e1m bude d\u00e1vat zp\u011btnou vazbu, jak zlep\u0161ovat slu\u017eby, produkty \u010di marketing. Na co si d\u00e1t pozor? Nemyslete si, \u017ee online komunita bude fungovat sama o sob\u011b, naopak bude vy\u017eadovat n\u011bkoho, kdo bude diskuzi udr\u017eovat \u017eivou a p\u0159edev\u0161\u00edm v\u011bcnou. Nezapome\u0148te na p\u0159ipom\u00ednky a n\u00e1pady \u010dlen\u016f komunity reagovat, jen tak pro v\u00e1s bude p\u0159\u00ednosem a z\u00e1kazn\u00edk bude v\u011bd\u011bt, \u017ee si jeho n\u00e1zoru cen\u00edte a p\u0159em\u00fd\u0161l\u00edte o n\u011bm.                                                                                                                                                                                                                                                                                                                                                                                         3.4\/5 - (5 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Online komunity","item":"https:\/\/www.keraben-cr.cz\/online-komunity\/#breadcrumbitem"}]}]